Wednesday, August 19, 2009

Advertisements

Advertisements are getting difficult to understand these days. I don't understand if they are trying to sell the product or not. A little more thinking is needed to understand the logic of the Ad. Some of the incomprehensible Ads:
1. XCD135: The genie asks the guy to make three wishes. The guy asks for a house and up comes a white palace. He just wants a simple house and genie gives him that. For the second wish, the guy asks for a gal and a hot gal appears. Again, the guy wants a simple homely gal. For the third wish, the guy asks for a bike, and the genie gives an XCD. But the guy wants a simple one and goes with one.
I wondered why did they make the bike they were marketing look like a passable one. How was the guy made to refuse the bike? Then I did a lil bit of reverse engineering and oh, they wanted the bike to be shown extraordinary. The guy always refused such magnificent things and by refusing a XCD, it was shown as one. But weird marketing!!
2. Bingo International: The gals' family calls the groom-to-be home to see the bride, assuming him to be a foren guy. The guy gets bingo international as present from home. One guy exclaims 'hamara bingo videsh mein bhi milta hain' and they find out that the guy was lying.
Now, I thought one shouldn't make the customer think that the product is not available outside. This ad is not as bad as the previous one and they have even changed the dialog to 'yeah hamara gaon mein bhi milta hain'
3. Castrol Oil: A sardar is teaching bike riding to his son and tells that while in traffic, one uses brakes more than the accelerator. Then the garage guy informs that brakes reduce the life of the engine, which is why castrol oil should be used. The next time the father-son pair go bike riding, the father asks son to apply accelerator. First, I dint understand how the castrol advice was used. I feel the father dint believe the garage guy that castrol will help in increasing engine life and hence asks the son to apply accelerator.
4. Colgate salt: This ad, they market the salt factor of the toothpaste well. But comeon, Sanshya mridul comes in the plane asking if the toothpaste has salt when a guy whines with toothache. Aeroplane? where did she fly after the guy takes the toothpaste?And Sandhya Mridul!Whats wrong with her???

More would come....